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Why Abercrombie CEO Mike Jeffries has my Respect

Ugly Boy Fresh May 10, 2013

I want to take a moment to tell you why Mike Jeffries, CEO of Abercrombie & Fitch has my respect. If you’re not up to speed on what’s going on then you should stop and read this article.

I bet you’re asking yourself how I could give a prick like Mike Jeffries any respect after what he said? It’s not because I agree with his opinion about some of our more “girthly and gifted” co-habitators that we share the planet with. I think this dude totally has it wrong. I think that his comments are as shallow and narrow as they come. There are some beautiful women in this world that don’t fit his “hot chick” categories like Christina Hendricks or the late Mia Amber Davis.

Jeffries was quoted as saying ““Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends.” Would I have been excluded from this group when I was a teenager? Probably, because I don’t think I ever fell into the definition of “all-American” which to me reads: white. Don’t get me wrong, I’m accusing Mike Jeffries or Abercrombie & Fitch of being racists but I’ve never seen then actively market in the “urban” demographic. AF never caught on as a brand that was embraced hip-hop culture and these folks have stuck to that ethos. They want the suburban, prep-school prom king or queen on their way to USC. The door for prejudice is wide open. There are some “all-American” plus sized people in the world and that is undeniable.

This fine plus sized model wouldn't have been worthy of Abercrombie's clothing according to AF CEO Mike Jeffries

This fine plus sized model wouldn’t have been worthy of Abercrombie’s clothing according to AF CEO Mike Jeffries

How Can You Say You Respect Mike Jeffries?

We’ve established that I don’t agree with Jeffries and here’s the reason he has my respect: he had the balls to express his opinion. Every day I see my country suffering from the acute symptoms that result from the castration of America with the knife of political correctness. You can express your opinion without repercussion, only if it falls in line with the popular opinion of millions. Just ask Robert Griffin III. You can be a jerk but be ready to have a bunch of internet boycotts and twitter replies from the many threatening not to wear your brand or watch your team play. You just better be nice and make sure your comment doesn’t offend one of the billions of different type of people that live on the earth. 

Mike Jeffries’ comments were sort of refreshing to me. Why? Because I know where he stands. I have always said that I would rather know that a person I interact with is a racist; that way I can know how to maneuver around them or steer clear altogether. I’m always more comfortable when my enemies are close. We don’t need too many “Accidental Racists” in the world. Be open about it! In the case of Abercrombie & Fitch, everyone that misses the mark of being their ideal customer can now spend their money elsewhere with a clear conscience. Jeffries will also inspire some to hit the gym and sexy it up. It’s gonna happen.

He’s Still an Idiot

Let’s keep in perspective that the Abercrombie CEO has said this type of stuff for years. He probably won’t lose his job and people will still buy AF. That is a given. I’ve never shopped their brands and I won’t now. Their clothes are pretty plain and lame. The thing I find most ironic about Jeffries is that he is neither young nor good-looking. If Gary Busey and Joan Rivers had a child post-plastic surgery it would be Mike Jeffries and that’s a bad combination. So, I respect the dude for making it clear for many that they shouldn’t spend money at Abercrombie. Now we can move on. You win because no matter where you shop, Mike Jeffries will always look the way he does. Over and out!

Mike Jeffries

Are You an Abercrombie customer? Do you fit their customer profile? Share and comment!


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